Get Answers to Some Frequently Asked Questions
What does Stellar Strategy specialize in?
Stellar Strategy helps space companies and technical B2B brands turn their websites into high-performing growth engines. I specialize in website strategy, messaging clarity, user journeys, SEO, and data-driven storytelling—so your website clearly communicates your value and guides users toward action.
Do you only work with space companies?
My primary focus is the space industry, but I also work with highly technical B2B companies in aerospace, SaaS, data, and engineering. If your product is complex and your website needs clarity, structure, and better performance, we’re likely a good fit
What does “turning my website into a growth engine” mean?
It means your website is intentionally designed to:
- Attract the right audience
- Guide users through clear, logical journeys
- Build trust and understanding
- Convert visitors into leads
Instead of acting like a static brochure, your website actively supports growth.
What kinds of website bottlenecks do you typically uncover?
Common bottlenecks include:
- Unclear homepage messaging
- Confusing site structure
- Weak or missing conversion paths
- Content that doesn’t match user intent
- SEO that’s disconnected from the user experience
Most websites don’t have a traffic problem—they have a clarity and flow problem.
Do you redesign websites or focus on strategy?
I lead with strategy, messaging, and structure, then support execution. I often work alongside internal teams, designers, or developers to ensure the strategy is implemented correctly. If needed, I can also recommend trusted collaborators for full website builds.
Can you help with content strategy even if we don’t blog regularly?
Yes. Content strategy goes far beyond blog posts. It includes:
- Core website pages
- Messaging frameworks
- Thought leadership
- Case studies
- Data stories and visual narratives
The goal is to build a content ecosystem that supports both users and search engines.
What are data stories and how do they help my brand?
Data stories turn complex information into clear, engaging narratives. They help space companies:
- Explain complex concepts
- Establish thought leadership
- Attract backlinks and visibility
- Build trust through transparency and insight
They’re especially effective for technical and data-driven audiences.
Do you work with internal data or public datasets?
Both. I can help visualize and tell stories using:
- Your internal company or research data
- Public space and science datasets
- A combination of both, depending on your goals
Each project is tailored to your audience and use case.
What does your process look like?
Most projects follow a structured approach:
- Website and messaging audit
- User journey and conversion analysis
- Website architecture and content strategy
- SEO and performance roadmap
- Execution support and optimization
This ensures every recommendation is intentional and actionable.
How long does a typical engagement last?
Strategy engagements typically last 4–8 weeks. Ongoing support for SEO, content, or optimization can continue on a monthly basis depending on your needs.
Do you offer one-time consultations?
Yes. I offer strategic intensives for:
- Website audits
- Homepage messaging clarity
- Conversion path reviews
- SEO direction
These are ideal if you want expert insight without a long-term commitment.
How much do your services cost?
Pricing depends on scope and depth. Most projects fall into:
- Strategy intensives
- Website messaging and structure engagements
- Monthly SEO or content strategy support
After a short discovery call, I’ll share a clear, tailored proposal.
What’s the best next step?
The best next step is to book a short discovery call. We’ll review where your website is getting stuck, identify growth opportunities, and see if working together makes sense.
Stellar Strategy 