See what’s working, what’s broken, and what’s blocking growth.
I do a deep, strategic review of your site’s messaging, structure, SEO, and user experience. I analyze how visitors move through your site, where they get stuck, and why conversions drop off and then translate those insights into clear, prioritized recommendations.
You’ll walk away with a practical roadmap that shows exactly what to fix, why it matters, and what will move the needle fastest.
A full website audit examines every layer of your site, from messaging to conversion, to uncover what’s holding performance back and where the biggest opportunities lie.
Messaging
Is your value clear in the first few seconds?
I evaluate how clearly your website communicates who you help, what you do, and why they should choose you. This includes reviewing headlines, page introductions, calls to action, and overall positioning to ensure your message resonates with the right audience and doesn’t get lost in jargon or ambiguity.
Site Structure
Does your site guide visitors or confuse them?
This review looks at your site architecture, navigation, and page hierarchy to assess how easily users can find what they need. I identify friction points, redundancies, and missed opportunities to create a structure that supports both usability and growth.
SEO Foundations
Are you visible for the searches that matter most?
I assess your site’s SEO foundations, including page structure, on-page optimization, internal linking, and search intent alignment. The goal is to uncover issues limiting online visibility and identify opportunities to strengthen your digital presence in search results.
Content
Is your content doing real work or just filling space?
This audit evaluates whether your content supports your goals, answers audience questions, and aligns with search intent. I look for gaps, overlap, clarity issues, and opportunities to improve performance through stronger structure, relevance, and focus.
Path to Conversion
Do visitors know what to do next?
I analyze how users move from entry point to action whether that’s contacting you, subscribing, or exploring key pages. This includes reviewing calls to action, page flow, and conversion paths to identify where users drop off and how to guide them forward more effectively.
Frequently Asked Questions
What’s included in a full website audit?
A full website audit includes a strategic review of your messaging, site structure, SEO foundations, content, and conversion paths. You’ll receive clear insights into what’s working, what’s blocking performance, and a prioritized list of recommendations so you know exactly what to fix and why it matters.
Who is a website audit best for?
A website audit is ideal for teams planning a redesign, struggling with low conversions or visibility, or feeling unsure why their website isn’t delivering results. It’s especially useful if you want clarity before investing in design, SEO, or ongoing marketing efforts.
What will I receive after the audit is complete?
You’ll receive a detailed, easy-to-follow roadmap outlining key findings, quick wins, and longer-term opportunities. The recommendations are practical and actionable, so your team can implement them internally or use them as a foundation for future work.
Stellar Strategy 